Tate
Tozer

Athena and Prelude Products

While at Vox Media, I helped invent a new category of advertising. We took the idea of full page advertising from magazines, like Vogue, and came up with the Athena — a versatile product designed to be responsive, turnkey when needed, and a host to limitless custom executions. Next came the Prelude, a response to executive pressure to revive pop-up ads to drive revenue.

Role

Front-End, UX, User Testing, Product Stakeholder

Concert

Vox Media launched it's own publisher-led ad network to bring scalable, high-fidelity advertising to a billion people a month. I helped Vox develop a suite of ad products that could exist anywhere on the web. In addition to product work, I set process to scale production of 12,000+ ads annually.

Role

Operations Lead, Product Stakeholder